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Web Shopping Data: The Secret to Unconstrained Demand

Tracking regrets and denials paints a more accurate picture of a hotel’s true unconstrained demand

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With the introduction of web-shopping data, hoteliers can begin to quantify their unconstrained demand with real data on the whole universe of potential guests. Tracking web shopping data—consumers not only booking on a hotel’s website but also those abandoning before booking, adds much more visibility to the actual demand of your hotel.

In this whitepaper we explain how you can use regrets and denials to measure the demand of your hotel and the price sensitivity of your potential guests.