How to Optimize Total Casino Resort Profitability
Strategies and tools available to understand the real value of your guests and make the right reinvestment decisions
The rapid spread of casino licenses has changed the industry dramatically and rapidly. Some destinations are showing steep revenue declines. In the past 18 months, four Atlantic City casinos have shuttered and in Macau, one of the world’s largest gambling market, gaming revenue is down nearly 40 percent year over year.
Restaurants, spas and golf courses were once seen as marketing tools to bring people to the gaming floor, but those “amenities” are now considered revenue generators. And the hotel is now driving revenue and it’s a vehicle to get the most profitable guests in the door.
In this whitepaper we will explain how casino resorts can make better reinvestment decisions and what tools are available to optimize total resort profitability.