How to Align Revenue Management and Marketing
A more comprehensive Revenue Strategy that drives revenue and profitability
Revenue management and its supporting systems have historically been responsible for forecasting demand and pricing rooms to maximize revenue. That can no longer be done in a vacuum, separate from the marketers who are creating much of that demand and then working to convert it into sales. A holistic and integrated revenue strategy is necessary to combat the increasing commissions that threaten the livelihood of hoteliers.