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How to Align Revenue Management and Marketing

A more comprehensive Revenue Strategy that drives revenue and profitability

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Revenue management and its supporting systems have historically been responsible for forecasting demand and pricing rooms to maximize revenue. That can no longer be done in a vacuum, separate from the marketers who are creating much of that demand and then working to convert it into sales. A holistic and integrated revenue strategy is necessary to combat the increasing commissions that threaten the livelihood of hoteliers.