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How to Personalize Casino Offers

by Mark Brandau, Director of Content |

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Howard Copen of Duetto explains how the casino revenue manager should collaborate with the marketing department to segment guests by gaming value and location, in order to craft better direct-marketing offers.
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Mark Brandau, Director of Content

Mark joined Duetto in January 2016 from market research firm Technomic, where he began his content marketing career after nearly a decade as a business-to-business journalist covering the restaurant industry. As assistant director of content, he helps steer the creation and promotion of all Duetto's content across its blog, video and social-media platforms, as well as sales collateral and internal communications.