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UK Hotels Encouraged To Vary OTA Pricing

by Sarah McCay Tams, Contributing Editor, EMEA |

Seven trending hotel news stories that will impact your hotel Revenue Strategy.

1. UK Competition Body Tells Hotels To Get Competitive With OTAs

The U.K. Competition and Markets Authority has called upon hoteliers to compete directly with the OTAs on price.

The CMA has urged hotels to offer a lower price on other OTAs than on Expedia or Booking.com, and to offer extras in the price, such as breakfast. The call to action came after a recent Europe-wide study of hotel, OTA and metasearch site pricing found that 79% of hotels had not varied the price of rooms across OTA platforms since 2015.

Full story at Travel Weekly.

2. UK Hoteliers Push Back Against OTAs

Talking at the recent Good Hotel Guide Forum, hoteliers said that, while OTAs have their place in the market, they have too much control when it comes to pricing, making it impossible for smaller properties to negotiate a good commission rate.

Full story at Boutique Hotelier.

3. Correlation Found Between Google Search and Hotel Demand

STR, working with Google, has found that search volumes are strongly correlated with higher hotel demand levels.

Analysing search patterns and hotel performance data in London and New York in 2015 and 2016, STR found a statistically significant relationship between Google search data and the number of roomnights sold in the two markets.

Full story at Hotel Owner.

4. Hospitality Industry Grows UK Economic Contribution

The hospitality industry’s contribution to the U.K.’s economy has grown faster than any other sector since 2008, according to the British Hospitality Association and Ignite Economics. Hospitality contributed £161 billion ($210 billion) in overall economy in 2016.

The BHA has predicted that as many as 500,000 new jobs will be created in the sector in the next five years to sustain that growth.

Full story at Hotel Owner.

5. Middle East Hotels See Ramadan Slump

Most major hotel markets in the GCC saw performance declines for Ramadan 2017, compared with Ramadan 2016, according to preliminary data from STR. Muscat in Oman was the only market that STR reported an increase in RevPAR (+8.7%). Muscat also saw a 19.4% increase in occupancy.

STR stated that increased hotel supply and geopolitical issues were affecting the region’s hotel performance.

Full story at Hotel News Resource.

6. UK Bed Bank Sees 25% Growth In 2017

Trade-only bedbank Bedswithease has reported a 25% increase in sales for 2017, announcing it is on track to accommodate 200,000 passengers in 2016/17.

International expansion is driving this growth. At present, 60% of the Bedswithease inventory is directly contracted, with plans to increase that to 80% in the near future. The company aims to increase the number of properties it directly contracts with from 2,500 to 5,000 by 2019.

Full story at Travel Weekly.

7. Abu Dhabi Welcomes 2 Million Guests In Early 2017

The Abu Dhabi Tourism & Culture Authority has reported a 4% increase in visitors for the first five months of 2017, recording 1,965,436 visitors.

More than 600,000 hotel guests across the emirate’s 167 hotels and hotel apartments were domestic tourists. Internationally, China remained the largest source market with 160,902 hotel guests.

Full story at Hotel News Middle East.

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Sarah McCay Tams, Contributing Editor, EMEA

Sarah McCay Tams, Contributing Editor, EMEA

Sarah is contributing editor covering Europe, Middle East & Africa (EMEA) for Duetto. An experienced B2B travel industry journalist, Sarah spent 14 years working in the Middle East, most notably as senior editor – hospitality for ITP Publishing Group in Dubai, where she headed up the editorial teams on Hotelier Middle East, Caterer Middle East and Arabian Travel News. Sarah is now based back in the UK.
Sarah McCay Tams, Contributing Editor, EMEA

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Sarah McCay Tams, Contributing Editor, EMEA

Sarah is contributing editor covering Europe, Middle East & Africa (EMEA) for Duetto. An experienced B2B travel industry journalist, Sarah spent 14 years working in the Middle East, most notably as senior editor – hospitality for ITP Publishing Group in Dubai, where she headed up the editorial teams on Hotelier Middle East, Caterer Middle East and Arabian Travel News. Sarah is now based back in the UK.