Posts Tagged ‘TripAdvisor’
Are Hotels Using Big Data to Their Advantage?
Big Data and predictive analytics are poised to make a major mark on hotel revenue management in 2017. Access to new, forward-looking data sets are expected to provide additional insight into market demand, and integrating customer data will allow hotels to better anticipate their guests’ needs and personalize every aspect of the guest stay, including a tailored rate.Read More
What’s the Most Important Data For Your Revenue Strategy?
Australian Hotels Keep Fighting the Battle of Rate Parity
A look ahead at your 2017 hotel distribution strategy
How Revenue Management Can Help You Prepare For Downturn
It’s no secret that hotel operating costs are on the rise, in many cases at an even higher clip than revenue. Hoteliers are pointing to inflated digital marketing costs, and with the emergence of new distribution channels like Google, TripAdvisor and Facebook, the cost of acquiring guests is higher than ever before.Read More