Posts Tagged ‘TripAdvisor’

Are Hotels Using Big Data to Their Advantage?

by Jason Q. Freed, Managing Editor |

Big Data and predictive analytics are poised to make a major mark on hotel revenue management in 2017. Access to new, forward-looking data sets are expected to provide additional insight into market demand, and integrating customer data will allow hotels to better anticipate their guests’ needs and personalize every aspect of the guest stay, including a tailored rate.

What’s the Most Important Data For Your Revenue Strategy?

by Jason Q. Freed, Managing Editor |

Seven trending hotel news stories that will impact your hotel Revenue Strategy.

Australian Hotels Keep Fighting the Battle of Rate Parity

by Vera Lye, Contributing Editor, APAC |

The death knell for rate parity has already been sounded in Europe, but regulators in Australia and New Zealand are keeping the practice alive, complicating hotels’ efforts to manage revenue and profitability.

A look ahead at your 2017 hotel distribution strategy

by Jason Q. Freed, Managing Editor |

Seven trending hotel news stories that will impact your hotel Revenue Strategy.

How Revenue Management Can Help You Prepare For Downturn

by Jason Q. Freed, Managing Editor |

It’s no secret that hotel operating costs are on the rise, in many cases at an even higher clip than revenue. Hoteliers are pointing to inflated digital marketing costs, and with the emergence of new distribution channels like Google, TripAdvisor and Facebook, the cost of acquiring guests is higher than ever before.

Social media’s impact on hotels seen throughout Asia-Pacific

by Vera Lye, Contributing Editor, APAC |

Social media monitoring is no longer merely an additional, nice-to-have component of a hotel’s Revenue Strategy and marketing plan.