Posts Tagged ‘Tnooz’

How to Optimize Your Hotel’s Presence on Google

by Sarah McCay Tams, Contributing Editor, EMEA |

Terri Scriven is the Head of Hospitality for Google UK, which means working with hotels and accommodation providers in Europe and beyond to help them to optimise their digital distribution and online marketing strategies.

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Let’s be Honest about Points Programs and Personalization

by Marco Benvenuti, Co-Founder, Chief Analytics & Product Officer |

The other night I checked into a hotel that I’ve stayed in at least a hundred times. At the front desk I handed over my driver’s license and credit card and — without being offered any upgrade options — I was assigned an average room and headed toward the elevators.

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Revenue Strategy Pro Tip: Use as Many Segments as You Can Handle

by Jason Q. Freed, Managing Editor |

We’re already aware that properly segmenting your hotel demand is the first step toward a successful property-wide Revenue Strategy. Now innovative revenue managers are pushing the envelope by diving deeper and segmenting their guests in finer detail.

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