Posts Tagged ‘STR’

A Hotel Marketing Lesson in Mexico’s Rapid ADR Growth

by Pamela Espinoza, Contributing Editor, Latin America |

According to a recent report by STR, the Mexico hotel industry experienced positive year-over-year performance in 2016, beating expectations and setting a high bar for further growth in the market. The numbers are impressive and, upon a closer look, they reflect the importance of hotel marketing and of being aware of your competition’s performance and changes.

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How Successful Revenue Management Boosts Hotel Profitability

by Michael McCartan, Managing Director, EMEA |

A good hotel is a full hotel, right? Not always. If the room rates are too low, a full hotel may not be as profitable as a hotel running at 70% occupancy.

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Travel Ban Creates Confusion, Angst for U.S. Hotels

by Ed Watkins, Contributing Editor |

The travel industry — particularly airlines, but also hotels — is in a state of flux until a final decision is made on U.S. President Donald Trump’s order to ban travel from seven African and Middle Eastern countries. Until the issue is resolved, travel plans remain up in the air for perhaps thousands of people with plans to come to the United States for business, leisure or to visit family.

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Why currency fluctuations provide Revenue Strategy opportunity to savvy hoteliers

by Sarah McCay Tams, Contributing Editor, EMEA |

Currency fluctuations are the norm. Exchange rates have always peaked and troughed. So why do hoteliers hold their breath each time a major currency, such as the pound sterling, takes a nosedive?

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