Posts Tagged ‘RevPAR’

In Uncertain Times, Focus on RevPAR Index As Well As RevPAR Growth

by Ed Watkins, Contributing Editor |

The hotel industry seems to be obsessed with RevPAR and, in particular, RevPAR growth. Typically, one of the first items discussed in a public hotel company’s quarterly earnings report is the percentage of RevPAR growth achieved. STR executives have touted the industry’s significant accomplishment of 85 consecutive months of RevPAR growth in the United States, a feat that dates back to 2010.

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3 Ways to Improve Your Hotel Distribution Strategy Right Now

by Jason Q. Freed, Managing Editor |

Throughout the decade-plus that hoteliers have been battling online travel agencies over control of their room inventory, distribution costs have simply continued to increase.

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It’s Time for Change if Hotels are to Drive Profitability

by Michael McCartan, Managing Director, EMEA |

Last month I had the pleasure of sitting on a panel discussion on profit management in the hotels industry at the International Hotel Investment Forum (IHIF) in Berlin. Along with my peers in the hotel industry, Jonathan Langston of HotStats and moderator Jonathan Humphries from École hôtelière de Lausanne (EHL), we discussed issues of hotel profitability.

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Loyalty Programs Are Evolving Beyond Points and Direct-Booking Discounts

by Ed Watkins, Contributing Editor |

Your grandfather’s hotel loyalty program is dead — or will be soon. Those points-based, redeem-for-a-free-room schemes are quickly being replaced with programs that offer guests a wider range of services, amenities and, yes, discounted room rates. Revenue managers need to calibrate their rate and channel management strategies to reflect an increasing volume of business from loyalty club members.

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The UK Has Invoked Article 50. What Does It Mean for Europe’s Travel Industry?

by Sarah McCay Tams, Contributing Editor, EMEA |

The uncertainly surrounding Brexit has already had an impact on the European hotels market, but what will the actual invocation of Article 50 of the Lisbon Treaty mean for hoteliers across the EU? Already, last June’s Brexit referendum has impacted the hotels market.

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