Posts Tagged ‘RevPAR’

3 Ways to Improve Your Hotel Distribution Strategy Right Now

by Jason Q. Freed, Managing Editor |

Throughout the decade-plus that hoteliers have been battling online travel agencies over control of their room inventory, distribution costs have simply continued to increase.

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It’s Time for Change if Hotels are to Drive Profitability

by Michael McCartan, Managing Director, EMEA |

Last month I had the pleasure of sitting on a panel discussion on profit management in the hotels industry at the International Hotel Investment Forum (IHIF) in Berlin. Along with my peers in the hotel industry, Jonathan Langston of HotStats and moderator Jonathan Humphries from École hôtelière de Lausanne (EHL), we discussed issues of hotel profitability.

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Loyalty Programs Are Evolving Beyond Points and Direct-Booking Discounts

by Ed Watkins, Contributing Editor |

Your grandfather’s hotel loyalty program is dead — or will be soon. Those points-based, redeem-for-a-free-room schemes are quickly being replaced with programs that offer guests a wider range of services, amenities and, yes, discounted room rates. Revenue managers need to calibrate their rate and channel management strategies to reflect an increasing volume of business from loyalty club members.

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The UK Has Invoked Article 50. What Does It Mean for Europe’s Travel Industry?

by Sarah McCay Tams, Contributing Editor, EMEA |

The uncertainly surrounding Brexit has already had an impact on the European hotels market, but what will the actual invocation of Article 50 of the Lisbon Treaty mean for hoteliers across the EU? Already, last June’s Brexit referendum has impacted the hotels market.

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Making ‘Magic’ and Cultivating Success with Hotel Revenue Strategy

by Sarah McCay Tams, Contributing Editor, EMEA |

A new breed of traveller – the independent, design-savvy millennials – is calling for a new type of hotel experience. They want unique rather than cookie cutter; they want a room with personality rather than a box in a convenient location. They demand a bespoke, personalised service where they feel genuinely welcomed. And they want to pay a price tailored to their wants and needs.

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