Posts Tagged ‘revenue strategy’

Revenue Management is the Centerpiece of Hotel Operations

by Jason Q. Freed, Managing Editor |

You need a sales team to get guests in the door and an operations team to take care of them, but more often hoteliers are pointing to a different department as the crux of hotel operations.

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Gaming Revenue Dips Underscore Importance of Non-Gaming Revenue

by Jason Q. Freed, Managing Editor |

If you pay attention to the headlines, you’re undoubtedly noticing casinos across the Northeastern United States are having a pretty rough start to 2017.

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A Hotel Marketing Lesson in Mexico’s Rapid ADR Growth

by Pamela Espinoza, Contributing Editor, Latin America |

According to a recent report by STR, the Mexico hotel industry experienced positive year-over-year performance in 2016, beating expectations and setting a high bar for further growth in the market. The numbers are impressive and, upon a closer look, they reflect the importance of hotel marketing and of being aware of your competition’s performance and changes.

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How Revenue Management Can Help You Prepare For Downturn

by Jason Q. Freed, Managing Editor |

It’s no secret that hotel operating costs are on the rise, in many cases at an even higher clip than revenue. Hoteliers are pointing to inflated digital marketing costs, and with the emergence of new distribution channels like Google, TripAdvisor and Facebook, the cost of acquiring guests is higher than ever before.

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RMs: Arm your sales team with dynamic rate strategies

by Jason Q. Freed, Managing Editor |

An argument could be made that the hotel industry was late to the revenue management game. While airlines were early to develop dynamic pricing strategies, it wasn’t until much later that hotels began changing rates beyond seasonally.

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