Posts Tagged ‘revenue strategy’

How Revenue Management Can Help You Prepare For Downturn

by Jason Q. Freed, Managing Editor |

It’s no secret that hotel operating costs are on the rise, in many cases at an even higher clip than revenue. Hoteliers are pointing to inflated digital marketing costs, and with the emergence of new distribution channels like Google, TripAdvisor and Facebook, the cost of acquiring guests is higher than ever before.

RMs: Arm your sales team with dynamic rate strategies

by Jason Q. Freed, Managing Editor |

An argument could be made that the hotel industry was late to the revenue management game. While airlines were early to develop dynamic pricing strategies, it wasn’t until much later that hotels began changing rates beyond seasonally.

How to Hire the Right Director of Revenue Strategy

by Ed Watkins, Contributing Editor |

The position of Director of Revenue Strategy is like no other in the hospitality industry. The range of expertise, talents and experience required to successfully guide a hotel to maximum revenue generation and profitability cuts across the spectrum of hotel disciplines and departments.

Bring Your Hotel Budget to Life with RM

by Joanna DeChellis, Contributing Editor |

Most hotels wait until the Fall months to do a full assessment of their business expectations for the next year and then allocate revenue and expense goals based on those expectations. A revenue manager’s role is often to prepare an accurate forecast—a framework for the hotel budget from which spending decisions can be based.