Posts Tagged ‘Red Lion Hotels’

Smart Pricing Strategies During the Path to Purchase

by Ed Watkins, Contributing Editor |

For leisure travelers in particular, the trip planning process most likely starts with a decision on a destination: beach or mountain, domestic or international, urban or off the beaten path. The path to purchasing a vacation is often a lengthy one—up to seven weeks or longer, according to some research—in which consumers consider a number of factors before making a decision.

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Personalization is the most effective loyalty strategy

by Ed Watkins, Contributing Editor |

In what seems like a blink of an eye, loyalty has become the new measure of success in the hotel industry. The big brand companies all recently relaunched or retooled their loyalty schemes as a way to both steal share in a stagnating demand market and to attack the stranglehold online travel agencies have on distribution.

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