Posts Tagged ‘predictive analytics’

Predictive analytics is the future of hotel Revenue Strategy

by Ed Watkins, Contributing Editor |

In case you haven’t noticed, the hotel industry has changed significantly in the past decade, and in many ways revenue management is leading these changes. Specifically, at most hotel companies revenue management has evolved from just a rate-setting function to a strategic discipline that relies on predictive analytics to guide the entire enterprise’s quest for increased profitability.

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Six Things Predictive Analytics Can Tell You That Your PMS Can’t

by Sarah McCay Tams, Contributing Editor, EMEA |

A hotel’s property management system provides crucial information on average room rate, occupancy levels and RevPAR — all vital data sets for hotel revenue management. However, for in-depth forecasting, real-time market data and trends analysis, hotel revenue managers need to employ predictive analytics.

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