Posts Tagged ‘predictive analytics’
Back to Basics: First Steps Toward a Casino Revenue Strategy
I remember the summer day when I first stepped foot into my new office at the casino, which was six months away from opening a hotel that would make it a full-fledged resort. Reservations were starting in about a week, and a revenue system was in already in place. The Revenue Strategy was not.Read More
7 Facts About Hotel Technology Spending in 2017
In the era of OTA booking dominance and increasing competition from the likes of Airbnb, boosting hotel loyalty has never been more critical. Airbnb has doubled the amount of lodging supply in many markets, a fact that can no longer be denied. And while OTAs remain great partners in driving incremental demand, both these outfits threaten to siphon loyal guests away from hotels.Read More
Are Hotels Using Big Data to Their Advantage?
Big Data and predictive analytics are poised to make a major mark on hotel revenue management in 2017. Access to new, forward-looking data sets are expected to provide additional insight into market demand, and integrating customer data will allow hotels to better anticipate their guests’ needs and personalize every aspect of the guest stay, including a tailored rate.Read More