Posts Tagged ‘points programs’

Let’s be Honest about Points Programs and Personalization

by Marco Benvenuti, Chief Marketing and Strategy Officer and Co-Founder |

The other night I checked into a hotel that I’ve stayed in at least a hundred times. At the front desk I handed over my driver’s license and credit card and — without being offered any upgrade options — I was assigned an average room and headed toward the elevators.

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There’s a Spotlight Shining on Hotel Tech Inefficiencies

by Marco Benvenuti, Chief Marketing and Strategy Officer and Co-Founder |

We’ve all had this experience before, right? You’ve waited in line to check in to your hotel after a long flight, you finally get to the front desk, and the clerk is typing away, searching for your name, and after a few minutes she says, “Hmm, are you sure you reserved this hotel?”

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