Posts Tagged ‘PMS’

Tech teams falling short on enabling personalization, hotel loyalty

by Jason Q. Freed, Managing Editor |

Any effective hotel loyalty strategy today starts with personalization, and often requires a broad directional shift to place the customer at the center of every transaction. When looking to improve guest interactions, hotel operators often approach it from two different directions: service (front end) and data systems (back end).

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How Expedia and Wyndham are Fighting for Loyalty

by Jason Q. Freed, Managing Editor |

While it was all in good fun, a recent webinar presented by EyeforTravel on the current state of hotel loyalty pitted hotel brand programs vs. OTA programs and brought out some subtle jabs by each side.

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Old, Closed-Off IT Systems Won’t Fly in Modern Hotel Industry

by Patrick Bosworth, co-founder and CEO |

Every so often, we’re reminded that hotel companies have a lot in common with the airlines, and United CEO Oscar Munoz made that clear, candidly laying out just how hard it is to modernize technology across an entire industry.

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There’s a Spotlight Shining on Hotel Tech Inefficiencies

by Marco Benvenuti, Co-Founder, Chief Analytics & Product Officer |

We’ve all had this experience before, right? You’ve waited in line to check in to your hotel after a long flight, you finally get to the front desk, and the clerk is typing away, searching for your name, and after a few minutes she says, “Hmm, are you sure you reserved this hotel?”

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