Posts Tagged ‘PlayMaker’

How to Insert Your Hotel Along the Customer Journey

by Jason Q. Freed, Managing Editor |

Regardless of whether you’re Marriott International with a portfolio of 30 logos or a single independent hotel with a sign above the front door, you’re presenting a brand to your potential customers.

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Hotels Must Find Their Own Path to Personalization

by Patrick Bosworth, co-founder and CEO |

Hoteliers everywhere are feeling the pressure to personalize guests’ experiences, but how are they supposed to do it? Special attention paid to service will always be important to personalization. But guests’ expectations for what they consider a custom-built hotel stay are climbing, and new technology is raising the bar.

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