As we’ve written before, we think the hotel industry is in the midst of a major evolution in the way it uses technology to market rooms, acquire customers and ensure guest satisfaction. As the battle for bookings between brands and OTAs continues, distribution at the end of 2017 should look radically different than it does today. We predict a much more customer-centric focus, including major steps toward the ability to personalize offers and experiences to each and every guest.
Duetto’s gallery of educational content grew by more than 80 videos in 2016, showcasing the company’s thought leadership in hotel Revenue Strategy, knowledge of industry trends, and tips for getting the most out of revenue management platforms and practices. But mostly, viewers couldn’t get enough of puppets pushing buttons.
The growing influence and accessibility of new and innovative technology solutions are changing the way hotels do business. With myriad applications available to them, owners are thinking differently about the tools they need to be successful.
It certainly feels like 2016 has been the year of the loyalty program — which could also make it the year of direct bookings, of online travel agency innovation or of hotels preparing for a downturn in the industry cycle. But hotel loyalty will stay top of mind in 2017 and beyond.
It’s no secret that hotel operating costs are on the rise, in many cases at an even higher clip than revenue. Hoteliers are pointing to inflated digital marketing costs, and with the emergence of new distribution channels like Google, TripAdvisor and Facebook, the cost of acquiring guests is higher than ever before.
Forbes recently released a list of the world’s most rewarding hotel loyalty programmes. The tally saw Wyndham Rewards replace Marriott at the top of the pile. The list, compiled by the Idea Works Company, calculated that for every dollar spent on a Wyndham room, the loyalty member received an extra 13.6 cents of value in the form of room upgrades, free rooms or other benefits.