Posts Tagged ‘Personalization’

Gaming Revenue Dips Underscore Importance of Non-Gaming Revenue

by Jason Q. Freed, Managing Editor |

If you pay attention to the headlines, you’re undoubtedly noticing casinos across the Northeastern United States are having a pretty rough start to 2017.

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Let’s be Honest about Points Programs and Personalization

by Marco Benvenuti, Chief Marketing and Strategy Officer and Co-Founder |

The other night I checked into a hotel that I’ve stayed in at least a hundred times. At the front desk I handed over my driver’s license and credit card and — without being offered any upgrade options — I was assigned an average room and headed toward the elevators.

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Personalization is Key to Using Big Data in Revenue Management

by Ed Watkins, Contributing Editor |

Seven trending hotel news stories that will impact your hotel Revenue Strategy.

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