Posts Tagged ‘Personalization’

Hoteliers Demand Cloud, Open APIs from Tech Partners

by Jason Q. Freed, Managing Editor |

Hotel technology insiders have been discussing a giant migration to the cloud for nearly a decade now.

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How to Insert Your Hotel Along the Customer Journey

by Jason Q. Freed, Managing Editor |

Regardless of whether you’re Marriott International with a portfolio of 30 logos or a single independent hotel with a sign above the front door, you’re presenting a brand to your potential customers.

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Hotels’ Time to Talk About Chatbots is Right Now

by Vera Lye, Contributing Editor, APAC |

As if hotel distribution weren’t complex enough, now the machines are coming. Technology giants like Microsoft and IBM say thousands of developers are using their chatbot tools, and experts elsewhere are predicting that chatbots and other artificial-intelligence bots could soon replace websites and mobile apps as consumers’ preferred way to interact with brands.

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Should Casinos Bet on OTA Demand?

by Jason Q. Freed, Managing Editor |

Traditional hoteliers have been debating the costs versus the benefits of third-party hotel room distribution for nearly two decades now. Since 2001, hoteliers have relied on online travel agencies like Expedia, Booking.com and Travelocity to reach more potential travelers than they can on their own. And they’re often outspoken about the cost of using such channels.

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It’s Time For a New Customer Relationship Strategy

by Jason Q. Freed, Managing Editor |

As innovation happens faster across all industries, businesses are often left chasing trends and lagging behind their customers’ needs. With all the data available on consumers today — and the enormous number of digital touch points to reach them — many suggest it’s time for a societal shift in the way businesses connect with their consumers.

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