Posts Tagged ‘Personalization’

Personalized Offerings Capture Bookers on Their Paths to Purchase

by Ed Watkins, Contributing Editor |

One of the most perplexing issues facing revenue managers is determining how guests ultimately decide to book their properties. A customer’s journey from making a decision to travel to booking a hotel room is often long, winding and sometimes counterintuitive.

Read More

Revenue Management is the Centerpiece of Hotel Operations

by Jason Q. Freed, Managing Editor |

You need a sales team to get guests in the door and an operations team to take care of them, but more often hoteliers are pointing to a different department as the crux of hotel operations.

Read More

Boom Times in Australia, New Zealand are Right Time for Hotels to Bolster Pricing Power

by Vera Lye, Contributing Editor, APAC |

Down Under, times are good for the travel trade. As hoteliers in Australia and New Zealand reap the benefits of increased tourism, they also would do well to revisit and refine their pricing strategies so they have more power to hold and yield rate in the future, experts say.

Read More

A New Hero: Hotel Technology Can Save the Industry

by Jason Q. Freed, Managing Editor |

From the outside looking in, it appears hotels and the collective hospitality industry are doing just fine. We’re setting record occupancy numbers, learning more about our guests, and watching new hotels pop up left and right.

Read More

HDC: Brand Technology Tools ‘Just Aren’t There’

by Jason Q. Freed, Managing Editor |

Once Holiday Inns began popping up along U.S. freeways, and through most of the last century, there wasn’t much slowing hotels down. Even when economics looked grim, it was assumed people would continue traveling and always need a place to stay.

Read More

Like other consumers, luxury travelers are driven by personalization

by Ed Watkins, Contributing Editor |

They say rich people aren’t like me or you, but that doesn’t necessarily hold true in what they expect from their travel experiences and how they realize those goals. The luxury market has been the subject of quite a bit of research lately, and most of it has reached the same conclusion: Affluent travelers want personalization and unique, connected and exclusive experiences.

Read More