Posts Tagged ‘OTA’

Hotels’ Time to Talk About Chatbots is Right Now

by Vera Lye, Contributing Editor, APAC |

As if hotel distribution weren’t complex enough, now the machines are coming. Technology giants like Microsoft and IBM say thousands of developers are using their chatbot tools, and experts elsewhere are predicting that chatbots and other artificial-intelligence bots could soon replace websites and mobile apps as consumers’ preferred way to interact with brands.

Read More

Regardless of OTA Monopoly Argument, Hotels Should Refine Pricing Strategies

by Patrick Bosworth, co-founder and CEO |

The American Hotel & Lodging Association’s new lobbying and PR campaign against the online travel agencies is another front in the group’s ongoing advocacy, but it likely won’t shift hotel distribution dramatically on its own. Properties should not wait for OTA commissions to improve; they should continue to control what’s in their power, namely pricing rooms for maximum profit.

Read More

Hotel Brand Companies Face Threats From OTAs, Consumer Preferences

by Ed Watkins, Contributing Editor |

Seven trending hotel news stories that will impact your hotel Revenue Strategy.

Read More