Posts Tagged ‘OTA’

Hotels Need Sophisticated Strategies to Maximize Rates

by Ed Watkins, Contributing Editor |

Seven trending hotel news stories that will impact your hotel Revenue Strategy.

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Marketing Data, Technology Enable Hotels To Compete Alongside OTAs

by Sarah McCay Tams, Contributing Editor, EMEA |

The digital revolution has given independent hotels a place on the world stage, but it is often hard to find them beneath the dominant marketing presence of the online travel agents. For many individual hotels and small chains, driving web traffic and direct bookings is a vital part of their marketing mix.

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The UK: Maximising On Market Uncertainties

by Sarah McCay Tams, Contributing Editor, EMEA |

The UK hotel market has been on a roller coaster ride in recent years. First, there was the 2008 recession, then the 2010 European debt crisis, before London saw a raft of new hotel openings for the pre/post Olympics period (as well as enjoying a successful Games). More recently, business has become more volatile due to terror attacks and political uncertainly as Brexit negotiations get underway.

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Optimizing Hotel Distribution for All Parts of the Customer Journey

by Pamela Espinoza, Contributing Editor, Latin America |

New research sheds light on the unique booking behaviors of Mexican travelers, who show greater propensity for planning last-minute travel. Hotels might benefit from many guests paying higher prices for waiting too long. But it’s still important to their Revenue Strategy to optimize hotel distribution and marketing for consumers researching their travel options further out in the booking window.

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How Mexico is Getting Ready for Increased Hotel Demand

by Pamela Espinoza, Contributing Editor, Latin America |

Inbound tourism to Mexico is up by 8.9% in the first four months of 2017 when compared with the previous year, reported SECTUR, the government tourism department. With Mexico set to welcome 12.5 million international tourists, its hotel sector will need to prepare for increased demand. 

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RSS Speakers Tackle Industry’s Most Pressing Issues

by Jason Q. Freed, Managing Editor |

Put 300 like-minded professionals in the same room and your chances of solving industry challenges grow exponentially.

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