The death knell for rate parity has already been sounded in Europe, but regulators in Australia and New Zealand are keeping the practice alive, complicating hotels’ efforts to manage revenue and profitability.
With the European market in a phase of uncertainty, the topic of reporting metrics has never been more important. Hotel managers and owners are closely watching revenue and profitability, looking for new ways to optimise on both.
It certainly feels like 2016 has been the year of the loyalty program — which could also make it the year of direct bookings, of online travel agency innovation or of hotels preparing for a downturn in the industry cycle. But hotel loyalty will stay top of mind in 2017 and beyond.
Debate ran high at the recent Revenue Strategy Forum in London, when big brand hoteliers, independents, technology innovators and search engines came together to discuss the future of hotel distribution.
I keep thinking back to Greg Marsh’s closing keynote address at the Revenue Strategy Summit this past summer in Washington DC. The founder of OneFineStay said the hotel industry would look fundamentally different in the next two decades: