Predicting hotel demand — whether for tonight, 30 days, 60 days or even 90 days out — has never been an exact science. In today’s unpredictable times it’s at best a guesstimate. Therefore, expecting revenue managers to compile accurate forecasts 12 months in advance, and then meet their milestones as the year rolls out, has long been something of a “Mission Impossible.”
As we’ve written before, we think the hotel industry is in the midst of a major evolution in the way it uses technology to market rooms, acquire customers and ensure guest satisfaction. As the battle for bookings between brands and OTAs continues, distribution at the end of 2017 should look radically different than it does today. We predict a much more customer-centric focus, including major steps toward the ability to personalize offers and experiences to each and every guest.
Duetto’s gallery of educational content grew by more than 80 videos in 2016, showcasing the company’s thought leadership in hotel Revenue Strategy, knowledge of industry trends, and tips for getting the most out of revenue management platforms and practices. But mostly, viewers couldn’t get enough of puppets pushing buttons.
Depending on when the clock officially started, Duetto will turn 5 years old sometime in the first quarter of next year. It’s both shocking and humbling to look back at how far we’ve come since the beginning, when it was just us three founding partners with a goal of helping hotels become more profitable.
Hong Kong, September 23, 2016 — Revenue Strategy Forum (RSF) Hong Kong brought together more than 100 revenue management innovators, hotel executives and thought leaders from one of Asia’s most prestigious hospitality schools to share best practices for thriving in an increasingly complex distribution landscape. Co-host Hotel ICON welcomed RSF Hong Kong back for its second year and accommodated an expanded lineup of speeches, networking and hands-on educational sessions.