Posts Tagged ‘loyalty’

How Cognitive Computing Will Transform Hospitality

by Joanna DeChellis, Contributing Editor |

Plenty of companies are reorienting themselves around machine learning and predictive analytics. Take Netflix, for example: It uses machine learning to recommend movies or a series you might like based on what you’ve previously watched. But the amount of data available relating to a person’s preferences extends far beyond whether or not you like House of Cards.

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Hotels Must Find Their Own Path to Personalization

by Patrick Bosworth, co-founder and CEO |

Hoteliers everywhere are feeling the pressure to personalize guests’ experiences, but how are they supposed to do it? Special attention paid to service will always be important to personalization. But guests’ expectations for what they consider a custom-built hotel stay are climbing, and new technology is raising the bar.

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Carlson Exec on the Importance of Investing in Tech

by Sarah McCay Tams, Contributing Editor, EMEA |

Remy Merckx joined Carlson Rezidor in July 2013 as Senior Director of e-Business Development. Since then, he has enjoyed a stellar career, becoming Vice President of Marketing EMEA in February 2016.

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How Successful Revenue Management Boosts Hotel Profitability

by Michael McCartan, Managing Director, EMEA |

A good hotel is a full hotel, right? Not always. If the room rates are too low, a full hotel may not be as profitable as a hotel running at 70% occupancy.

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