Posts Tagged ‘loyalty’

Carlson Exec on the Importance of Investing in Tech

by Sarah McCay Tams, Contributing Editor, EMEA |

Remy Merckx joined Carlson Rezidor in July 2013 as Senior Director of e-Business Development. Since then, he has enjoyed a stellar career, becoming Vice President of Marketing EMEA in February 2016.

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How Successful Revenue Management Boosts Hotel Profitability

by Michael McCartan, Managing Director, EMEA |

A good hotel is a full hotel, right? Not always. If the room rates are too low, a full hotel may not be as profitable as a hotel running at 70% occupancy.

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The Machines are Coming — but Hotel Service Demands Human Touch

by Mark Brandau, Director of Content |

New technologies within the hotel industry and outside it seem to debut every day, and for brands and owners, it’s a mixed bag. For every profit-driving revenue management system, there might be some sharing economy site that threatens to steal bookings. But progress marches on, in large part because your guests are in favor of the latest gadgets and apps.

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Loyalty Pricing Can Work for More Than Just Marriott, Hilton

by Eric Stoessel, VP of Marketing |

It’s been hard to miss all the headlines over the past month about hotel companies’ new loyalty strategies centering on providing members better prices. First was Hilton’s “Stop Clicking Around” marketing campaign that included the promise that HHonors members would receive instant benefits, like the lowest price online. And now there’s Marriott’s “It Pays to Book Direct” campaign and the promise of exclusive rates for loyalty members.

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