Posts Tagged ‘leisure travel’

How To Identify and Sell to the Bleisure Traveler

by Ed Watkins, Contributing Editor |

Business people seem to have a renewed love of travel, and many of them are extending their trips for a little R&R or to experience a destination. This so-called “bleisure” trend represents a great opportunity for revenue strategists to increase revenues and profits from group and corporate customers.

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Segmentation Strategies Help Asia Hotels Prepare for Unknown

by Vera Lye, Contributing Editor, APAC |

While 2016 was marked by uncertainty and political instability in Europe and parts of North America, it was mostly business as usual in Asia. However, in today’s connected and globalised world, nothing happens in isolation. As hoteliers in the Asia-Pacific region wait to assess the fallout from 2016 on hotels in Europe, they nonetheless should be getting proactive about limiting their own downside risk in 2017.

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How Hotels Should Respond to Airbnb’s Growing Ambitions

by Patrick Bosworth, co-founder and CEO |

At its Airbnb Open conference in November, the sharing economy platform unveiled Airbnb Trips, its foray into guided tours and events. Whatever effect it has on Airbnb’s $30 billion valuation is not for me to say, but I think it portends different things for branded and independent hotels.

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