Posts Tagged ‘legacy technology’

HDC: Brand Technology Tools ‘Just Aren’t There’

by Jason Q. Freed, Managing Editor |

Once Holiday Inns began popping up along U.S. freeways, and through most of the last century, there wasn’t much slowing hotels down. Even when economics looked grim, it was assumed people would continue traveling and always need a place to stay.

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Let’s be Honest about Points Programs and Personalization

by Marco Benvenuti, Chief Marketing and Strategy Officer and Co-Founder |

The other night I checked into a hotel that I’ve stayed in at least a hundred times. At the front desk I handed over my driver’s license and credit card and — without being offered any upgrade options — I was assigned an average room and headed toward the elevators.

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