Posts Tagged ‘hotel technology’

Marketing Data, Technology Enable Hotels To Compete Alongside OTAs

by Sarah McCay Tams, Contributing Editor, EMEA |

The digital revolution has given independent hotels a place on the world stage, but it is often hard to find them beneath the dominant marketing presence of the online travel agents. For many individual hotels and small chains, driving web traffic and direct bookings is a vital part of their marketing mix.

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Hotel CEOs are Quiet on Progress in Direct Bookings

by Ed Watkins, Contributing Editor |

Although it’s been the biggest story in hotel distribution in the past two years, many hotel companies CEOs are reluctant to publicly discuss progress they’re making — or not making — in persuading consumers to book rooms directly rather than through third-party platforms, such as online travel agencies.

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The UK: Maximising On Market Uncertainties

by Sarah McCay Tams, Contributing Editor, EMEA |

The UK hotel market has been on a roller coaster ride in recent years. First, there was the 2008 recession, then the 2010 European debt crisis, before London saw a raft of new hotel openings for the pre/post Olympics period (as well as enjoying a successful Games). More recently, business has become more volatile due to terror attacks and political uncertainly as Brexit negotiations get underway.

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Shanghai, Jakarta lead APAC hotel construction

by Vera Lye, Contributing Editor, APAC |

Seven trending hotel news stories from the APAC region that will have an impact on your hotel Revenue Strategy.

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Exploiting Big Data Is Key to Revenue Success

by Ed Watkins, Contributing Editor |

Seven trending hotel news stories that will have an impact on your hotel Revenue Strategy.

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Personalized Offerings Capture Bookers on Their Paths to Purchase

by Ed Watkins, Contributing Editor |

One of the most perplexing issues facing revenue managers is determining how guests ultimately decide to book their properties. A customer’s journey from making a decision to travel to booking a hotel room is often long, winding and sometimes counterintuitive.

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