Posts Tagged ‘hotel sales and marketing’

Innovate Or Die Should Be Your New Mantra

by Ed Watkins, Contributing Editor |

No one in business likes uncertainty, and that’s especially true for hotel revenue managers. They crave reliable data, forecasts and trend lines to understand what’s ahead on both a macro and micro level and then act on it. Today, we’re in an environment of contrasting, sometimes-contradictory information and data that is causing some RMs to scratch their heads in frustration.

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3 Ways to Improve Your Hotel Distribution Strategy Right Now

by Jason Q. Freed, Managing Editor |

Throughout the decade-plus that hoteliers have been battling online travel agencies over control of their room inventory, distribution costs have simply continued to increase.

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How to Optimize Your Hotel’s Presence on Google

by Sarah McCay Tams, Contributing Editor, EMEA |

Terri Scriven is the Head of Hospitality for Google UK, which means working with hotels and accommodation providers in Europe and beyond to help them to optimise their digital distribution and online marketing strategies.

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