Posts Tagged ‘hotel sales and marketing’

Smart Pricing Strategies During the Path to Purchase

by Ed Watkins, Contributing Editor |

For leisure travelers in particular, the trip planning process most likely starts with a decision on a destination: beach or mountain, domestic or international, urban or off the beaten path. The path to purchasing a vacation is often a lengthy one—up to seven weeks or longer, according to some research—in which consumers consider a number of factors before making a decision.

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Carlson Exec on the Importance of Investing in Tech

by Sarah McCay Tams, Contributing Editor, EMEA |

Remy Merckx joined Carlson Rezidor in July 2013 as Senior Director of e-Business Development. Since then, he has enjoyed a stellar career, becoming Vice President of Marketing EMEA in February 2016.

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Revenue Strategy Pro Tip: Use as Many Segments as You Can Handle

by Jason Q. Freed, Managing Editor |

We’re already aware that properly segmenting your hotel demand is the first step toward a successful property-wide Revenue Strategy. Now innovative revenue managers are pushing the envelope by diving deeper and segmenting their guests in finer detail.

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