Posts Tagged ‘hotel revenue strategy’

Distribution should be ‘mission critical’ for hoteliers

by Ed Watkins, Contributing Editor |

For more than 20 years, hotel technology consultant John Burns has been helping hotel owners, operators and brand companies find their way through the thicket of hotel distribution. In his time as president of Scottsdale, Arizona-based Hospitality Technology Consulting and before as a tech specialist at several hotel companies, Burns has seen the increasing sophistication and complexity of distribution and revenue management technology in the hotel industry.

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Study: OTAs lead in mobile travel bookings

by Jason Q. Freed, Managing Editor |
Mobile is the future of distribution, and hotels and hotel companies that can determine exactly how to make consumers interact with their mobile sites will be the ultimate winners. Read More

6 secrets to calculating a better comp set

by Ed Watkins, Contributing Editor |

A competitive set might be the most important tool hotel operators have at their disposal. It’s used to set rate strategies, develop marketing programs, even to decide what facilities and amenities to offer. It’s a key informant GMs and department heads use in daily decision making.

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Personalization is key to business travel marketing

by Jason Q. Freed, Managing Editor |
A new study from Carlson Wagonlit Travel dives into the decision-making psyche of business travelers. While one conclusion—business travelers are highly dependent on mobile devices—is not a revelation, other findings should be more helpful to hotel marketers and revenue strategists: Read More

Tips to profitable pricing

by Joanna DeChellis, Contributing Editor |

Are you leaving money on the table by not pricing your hotel rooms to maximize revenues? If you’re using a fixed-tier strategy based on Best Available Rate or other length-of-stay restrictions, the answer is ‘yes.’

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