Posts Tagged ‘hotel personalization’

Like other consumers, luxury travelers are driven by personalization

by Ed Watkins, Contributing Editor |

They say rich people aren’t like me or you, but that doesn’t necessarily hold true in what they expect from their travel experiences and how they realize those goals. The luxury market has been the subject of quite a bit of research lately, and most of it has reached the same conclusion: Affluent travelers want personalization and unique, connected and exclusive experiences.

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Hotels Must Find Their Own Path to Personalization

by Patrick Bosworth, co-founder and CEO |

Hoteliers everywhere are feeling the pressure to personalize guests’ experiences, but how are they supposed to do it? Special attention paid to service will always be important to personalization. But guests’ expectations for what they consider a custom-built hotel stay are climbing, and new technology is raising the bar.

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How Personalized is Your Hotel’s Digital Marketing Strategy?

by Joanna DeChellis, Contributing Editor |

Amazon’s personalization efforts aren’t exactly new — but they’re certainly noteworthy. For years, its product curation and recommendation algorithm has made headlines. Amazon knows if you’re a country music lover with a dog, or a runner with an obsession for organic snacks. And, in turn, it delivers to you a plethora of personalized recommendations that often inspire unplanned purchase decisions.

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Hotel Brand Companies Face Threats From OTAs, Consumer Preferences

by Ed Watkins, Contributing Editor |

Seven trending hotel news stories that will impact your hotel Revenue Strategy.

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It’s Time For a New Customer Relationship Strategy

by Jason Q. Freed, Managing Editor |

As innovation happens faster across all industries, businesses are often left chasing trends and lagging behind their customers’ needs. With all the data available on consumers today — and the enormous number of digital touch points to reach them — many suggest it’s time for a societal shift in the way businesses connect with their consumers.

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