Posts Tagged ‘hotel marketing’

Revenue Strategy Report: Hotel Owners, Asset Managers Lead New Push for Innovation

by Patrick Bosworth, co-founder and CEO |

For as long as the hospitality industry has fallen behind in technology innovation, hotel owners and asset managers have been forced into a very tough spot. I sensed at industry conferences this summer that they’re aggressively pushing back and calling for more engagement from their tech partners and their brands, and I’m hopeful that the industry will be better for it.

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Hotels Need Sophisticated Strategies to Maximize Rates

by Ed Watkins, Contributing Editor |

Seven trending hotel news stories that will impact your hotel Revenue Strategy.

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Marketing Data, Technology Enable Hotels To Compete Alongside OTAs

by Sarah McCay Tams, Contributing Editor, EMEA |

The digital revolution has given independent hotels a place on the world stage, but it is often hard to find them beneath the dominant marketing presence of the online travel agents. For many individual hotels and small chains, driving web traffic and direct bookings is a vital part of their marketing mix.

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Optimizing Hotel Distribution for All Parts of the Customer Journey

by Pamela Espinoza, Contributing Editor, Latin America |

New research sheds light on the unique booking behaviors of Mexican travelers, who show greater propensity for planning last-minute travel. Hotels might benefit from many guests paying higher prices for waiting too long. But it’s still important to their Revenue Strategy to optimize hotel distribution and marketing for consumers researching their travel options further out in the booking window.

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Personalized Offerings Capture Bookers on Their Paths to Purchase

by Ed Watkins, Contributing Editor |

One of the most perplexing issues facing revenue managers is determining how guests ultimately decide to book their properties. A customer’s journey from making a decision to travel to booking a hotel room is often long, winding and sometimes counterintuitive.

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Like other consumers, luxury travelers are driven by personalization

by Ed Watkins, Contributing Editor |

They say rich people aren’t like me or you, but that doesn’t necessarily hold true in what they expect from their travel experiences and how they realize those goals. The luxury market has been the subject of quite a bit of research lately, and most of it has reached the same conclusion: Affluent travelers want personalization and unique, connected and exclusive experiences.

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