Posts Tagged ‘hotel marketing’

Inside Out: How Mexicans Are the Future for Mexico’s Hotel Occupancy

by Pamela Espinoza, Contributing Editor, Latin America |

It’s well known that Mexico’s tourism industry relies mostly on international travelers: 60% of foreign visitors who arrive by air to Mexico are U.S. citizens. Accordingly, hotels’ revenue and sales strategies are generally based on attracting as many international travelers as possible. Selling Mexico to Mexicans has not been at the core of the plan, with some hotels not even having a dedicated sales force for Mexico. But that might be about to change.

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Revenue Management Lessons in Singapore’s Changing Hotel Market

by Vera Lye, Contributing Editor, APAC |

Singapore’s visitor profiles are changing, and hotels are taking note. Once the frequent travel stop for bigwigs in the financial and oil industries, Singapore these days attracts more millennial executives from the pharmaceutical and technology trades.

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It’s Time for Change if Hotels are to Drive Profitability

by Michael McCartan, Managing Director, EMEA |

Last month I had the pleasure of sitting on a panel discussion on profit management in the hotels industry at the International Hotel Investment Forum (IHIF) in Berlin. Along with my peers in the hotel industry, Jonathan Langston of HotStats and moderator Jonathan Humphries from École hôtelière de Lausanne (EHL), we discussed issues of hotel profitability.

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Loyalty Programs Are Evolving Beyond Points and Direct-Booking Discounts

by Ed Watkins, Contributing Editor |

Your grandfather’s hotel loyalty program is dead — or will be soon. Those points-based, redeem-for-a-free-room schemes are quickly being replaced with programs that offer guests a wider range of services, amenities and, yes, discounted room rates. Revenue managers need to calibrate their rate and channel management strategies to reflect an increasing volume of business from loyalty club members.

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Let’s be Honest about Points Programs and Personalization

by Marco Benvenuti, Co-Founder, Chief Analytics & Product Officer |

The other night I checked into a hotel that I’ve stayed in at least a hundred times. At the front desk I handed over my driver’s license and credit card and — without being offered any upgrade options — I was assigned an average room and headed toward the elevators.

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