Posts Tagged ‘hotel marketing’

Let’s be Honest about Points Programs and Personalization

by Marco Benvenuti, Co-Founder, Chief Analytics & Product Officer |

The other night I checked into a hotel that I’ve stayed in at least a hundred times. At the front desk I handed over my driver’s license and credit card and — without being offered any upgrade options — I was assigned an average room and headed toward the elevators.

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Smart Pricing Strategies During the Path to Purchase

by Ed Watkins, Contributing Editor |

For leisure travelers in particular, the trip planning process most likely starts with a decision on a destination: beach or mountain, domestic or international, urban or off the beaten path. The path to purchasing a vacation is often a lengthy one—up to seven weeks or longer, according to some research—in which consumers consider a number of factors before making a decision.

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Carlson Exec on the Importance of Investing in Tech

by Sarah McCay Tams, Contributing Editor, EMEA |

Remy Merckx joined Carlson Rezidor in July 2013 as Senior Director of e-Business Development. Since then, he has enjoyed a stellar career, becoming Vice President of Marketing EMEA in February 2016.

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