Posts Tagged ‘hotel marketing’

Hotels’ Time to Talk About Chatbots is Right Now

by Vera Lye, Contributing Editor, APAC |

As if hotel distribution weren’t complex enough, now the machines are coming. Technology giants like Microsoft and IBM say thousands of developers are using their chatbot tools, and experts elsewhere are predicting that chatbots and other artificial-intelligence bots could soon replace websites and mobile apps as consumers’ preferred way to interact with brands.

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Zika’s Gone, Will Caribbean Hotel Demand Return?

by Pamela Espinoza, Contributing Editor, Latin America |

Hotels in Mexico and the Caribbean spent much of the last few years defending the safety of tourism in their country. Once a flurry of drug-related violence died down, the mosquito-borne illness Zika popped up, striking concern into many female travelers.

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How Personalized is Your Hotel’s Digital Marketing Strategy?

by Joanna DeChellis, Contributing Editor |

Amazon’s personalization efforts aren’t exactly new — but they’re certainly noteworthy. For years, its product curation and recommendation algorithm has made headlines. Amazon knows if you’re a country music lover with a dog, or a runner with an obsession for organic snacks. And, in turn, it delivers to you a plethora of personalized recommendations that often inspire unplanned purchase decisions.

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Inside Out: How Mexicans Are the Future for Mexico’s Hotel Occupancy

by Pamela Espinoza, Contributing Editor, Latin America |

It’s well known that Mexico’s tourism industry relies mostly on international travelers: 60% of foreign visitors who arrive by air to Mexico are U.S. citizens. Accordingly, hotels’ revenue and sales strategies are generally based on attracting as many international travelers as possible. Selling Mexico to Mexicans has not been at the core of the plan, with some hotels not even having a dedicated sales force for Mexico. But that might be about to change.

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