Posts Tagged ‘hotel loyalty’

How Expedia and Wyndham are Fighting for Loyalty

by Jason Q. Freed, Managing Editor |

While it was all in good fun, a recent webinar presented by EyeforTravel on the current state of hotel loyalty pitted hotel brand programs vs. OTA programs and brought out some subtle jabs by each side.

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Loyalty Programs Are Evolving Beyond Points and Direct-Booking Discounts

by Ed Watkins, Contributing Editor |

Your grandfather’s hotel loyalty program is dead — or will be soon. Those points-based, redeem-for-a-free-room schemes are quickly being replaced with programs that offer guests a wider range of services, amenities and, yes, discounted room rates. Revenue managers need to calibrate their rate and channel management strategies to reflect an increasing volume of business from loyalty club members.

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Old, Closed-Off IT Systems Won’t Fly in Modern Hotel Industry

by Patrick Bosworth, co-founder and CEO |

Every so often, we’re reminded that hotel companies have a lot in common with the airlines, and United CEO Oscar Munoz made that clear, candidly laying out just how hard it is to modernize technology across an entire industry.

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Independent Hotels Charge into Asia, Play Major Factor in Supply Growth

by Vera Lye, Contributing Editor, APAC |

Asia’s intra-regional travel is booming, and tourist arrival numbers are in the pink of health. It is not surprising, therefore, that the demand and supply of hotel rooms in the region are also increasing.

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7 Facts About Hotel Technology Spending in 2017

by Jason Q. Freed, Managing Editor |

In the era of OTA booking dominance and increasing competition from the likes of Airbnb, boosting hotel loyalty has never been more critical. Airbnb has doubled the amount of lodging supply in many markets, a fact that can no longer be denied. And while OTAs remain great partners in driving incremental demand, both these outfits threaten to siphon loyal guests away from hotels.

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