Posts Tagged ‘hotel loyalty programs’

Stop rewarding loyalty at the cost of the bottom line

by Sarah McCay Tams, Contributing Editor, EMEA |

Forbes recently released a list of the world’s most rewarding hotel loyalty programmes. The tally saw Wyndham Rewards replace Marriott at the top of the pile. The list, compiled by the Idea Works Company, calculated that for every dollar spent on a Wyndham room, the loyalty member received an extra 13.6 cents of value in the form of room upgrades, free rooms or other benefits.

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Five Insights from Kalibri on the State of Hotel Distribution

by Joanna DeChellis, Contributing Editor |

It’s no secret that technology is impacting the way consumers interact with hotels. New and emerging platforms are drawing attention and changing the landscape of the digital marketplace as well as the conversations within it.

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Comparing top hotel loyalty discount programs

by Joanna DeChellis, Contributing Editor |

Hotel chains in 2016 have thrown significant efforts behind revamping their loyalty strategies with two main goals in mind: increase the size of membership and steal share of bookings from third-party providers.

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Loyalty Pricing Can Work for More Than Just Marriott, Hilton

by Eric Stoessel, VP of Marketing |

It’s been hard to miss all the headlines over the past month about hotel companies’ new loyalty strategies centering on providing members better prices. First was Hilton’s “Stop Clicking Around” marketing campaign that included the promise that HHonors members would receive instant benefits, like the lowest price online. And now there’s Marriott’s “It Pays to Book Direct” campaign and the promise of exclusive rates for loyalty members.

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