Posts Tagged ‘hotel loyalty program’

It’s Time For a New Customer Relationship Strategy

by Jason Q. Freed, Managing Editor |

As innovation happens faster across all industries, businesses are often left chasing trends and lagging behind their customers’ needs. With all the data available on consumers today — and the enormous number of digital touch points to reach them — many suggest it’s time for a societal shift in the way businesses connect with their consumers.

Read More

Personalization is the most effective loyalty strategy

by Ed Watkins, Contributing Editor |

In what seems like a blink of an eye, loyalty has become the new measure of success in the hotel industry. The big brand companies all recently relaunched or retooled their loyalty schemes as a way to both steal share in a stagnating demand market and to attack the stranglehold online travel agencies have on distribution.

Read More

How Hotels Can Attract the ‘Digital Native’ Generation

by Michael McCartan, Managing Director, EMEA |

I recently returned from ITB in Berlin. Anyone who attended the show would have undoubtedly noticed, as I did, the proliferation of technological innovations taking centre stage. From robots to mobile booking and check-in, the travel industry is truly embracing the digital age.

Read More

Hotel Marketers Eye Key Opportunities in Search, Mobile

by Jason Q. Freed, Managing Editor |

A look back at last week’s top hotel headlines and how they will impact your Revenue Strategy.

Read More