Posts Tagged ‘Hotel industry downturn’

Why hotels should use data to accelerate out of the next downturn

by Sarah McCay, Contributing Editor, EMEA |

During the last global financial crisis, the hotel industry cut rates aggressively. Attendees at this year’s Revenue Strategy Forum wondered, when the next recession comes, can hotels be braver this time around?

How Revenue Management Can Help You Prepare For Downturn

by Jason Q. Freed, Managing Editor |

It’s no secret that hotel operating costs are on the rise, in many cases at an even higher clip than revenue. Hoteliers are pointing to inflated digital marketing costs, and with the emergence of new distribution channels like Google, TripAdvisor and Facebook, the cost of acquiring guests is higher than ever before.

Stress Your Value Proposition During Corporate Rate Negotiations

by Ed Watkins, Contributing Editor |

As hotel sales and revenue management teams engage in corporate rate negotiations this fall, they might find themselves at a disadvantage for the first time in a few years. To prevail, or at least to maintain their market shares, hotel negotiators need to stress the value they can offer that’s not available at their competitors.

Hoteliers Recognize Pricing Power Through Year End

by Jason Q. Freed, Managing Editor |

“Hold rate, hold rate, hold rate.”

 If you ask any hotel operator the biggest lesson they learned from the last downturn in 2008, this is likely the answer you would get.