Posts Tagged ‘hospitalitynet’

AHIC: Midscale Hotel Market Presents Most Opportunity

by Sarah McCay Tams, Contributing Editor, EMEA |

This year’s Arabian Hotel Investment Conference, which took place at the end of April in Dubai, highlighted a number of opportunities for the hotel sector in the Middle East, with the midscale market seen to be giving the luxury segment a run for its money in the region.

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How to Optimize Your Hotel’s Presence on Google

by Sarah McCay Tams, Contributing Editor, EMEA |

Terri Scriven is the Head of Hospitality for Google UK, which means working with hotels and accommodation providers in Europe and beyond to help them to optimise their digital distribution and online marketing strategies.

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Let’s be Honest about Points Programs and Personalization

by Marco Benvenuti, Co-Founder, Chief Analytics & Product Officer |

The other night I checked into a hotel that I’ve stayed in at least a hundred times. At the front desk I handed over my driver’s license and credit card and — without being offered any upgrade options — I was assigned an average room and headed toward the elevators.

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Revenue Strategy Pro Tip: Use as Many Segments as You Can Handle

by Jason Q. Freed, Managing Editor |

We’re already aware that properly segmenting your hotel demand is the first step toward a successful property-wide Revenue Strategy. Now innovative revenue managers are pushing the envelope by diving deeper and segmenting their guests in finer detail.

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