Posts Tagged ‘Dynamic Loyalty Rates’

Personalization is the most effective loyalty strategy

by Ed Watkins, Contributing Editor |

In what seems like a blink of an eye, loyalty has become the new measure of success in the hotel industry. The big brand companies all recently relaunched or retooled their loyalty schemes as a way to both steal share in a stagnating demand market and to attack the stranglehold online travel agencies have on distribution.

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