Posts Tagged ‘direct bookings’

Hotel Brand Companies Face Threats From OTAs, Consumer Preferences

by Ed Watkins, Contributing Editor |

Seven trending hotel news stories that will impact your hotel Revenue Strategy.

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Do Loyalty Bookings Have to Come Direct?

by Joyce Galvao, Senior Customer Success Manager |

Every time my car insurance renewal comes in, I shop around and, normally, I end up changing providers. Why? Because I get a better deal elsewhere. The same is true for my home insurance and travel insurance. And every time I inform my current provider that I am leaving they are nonplussed. There is no big fight to retain my business. I am not loyal to them, but likewise they are not loyal to me.

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3 Ways to Improve Your Hotel Distribution Strategy Right Now

by Jason Q. Freed, Managing Editor |

Throughout the decade-plus that hoteliers have been battling online travel agencies over control of their room inventory, distribution costs have simply continued to increase.

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Loyalty Programs Are Evolving Beyond Points and Direct-Booking Discounts

by Ed Watkins, Contributing Editor |

Your grandfather’s hotel loyalty program is dead — or will be soon. Those points-based, redeem-for-a-free-room schemes are quickly being replaced with programs that offer guests a wider range of services, amenities and, yes, discounted room rates. Revenue managers need to calibrate their rate and channel management strategies to reflect an increasing volume of business from loyalty club members.

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