Posts Tagged ‘customer relationship management’

How Personalized is Your Hotel’s Digital Marketing Strategy?

by Joanna DeChellis, Contributing Editor |

Amazon’s personalization efforts aren’t exactly new — but they’re certainly noteworthy. For years, its product curation and recommendation algorithm has made headlines. Amazon knows if you’re a country music lover with a dog, or a runner with an obsession for organic snacks. And, in turn, it delivers to you a plethora of personalized recommendations that often inspire unplanned purchase decisions.

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Tech teams falling short on enabling personalization, hotel loyalty

by Jason Q. Freed, Managing Editor |

Any effective hotel loyalty strategy today starts with personalization, and often requires a broad directional shift to place the customer at the center of every transaction. When looking to improve guest interactions, hotel operators often approach it from two different directions: service (front end) and data systems (back end).

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7 Facts About Hotel Technology Spending in 2017

by Jason Q. Freed, Managing Editor |

In the era of OTA booking dominance and increasing competition from the likes of Airbnb, boosting hotel loyalty has never been more critical. Airbnb has doubled the amount of lodging supply in many markets, a fact that can no longer be denied. And while OTAs remain great partners in driving incremental demand, both these outfits threaten to siphon loyal guests away from hotels.

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Six Things Predictive Analytics Can Tell You That Your PMS Can’t

by Sarah McCay Tams, Contributing Editor, EMEA |

A hotel’s property management system provides crucial information on average room rate, occupancy levels and RevPAR — all vital data sets for hotel revenue management. However, for in-depth forecasting, real-time market data and trends analysis, hotel revenue managers need to employ predictive analytics.

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Social media’s impact on hotels seen throughout Asia-Pacific

by Vera Lye, Contributing Editor, APAC |

Social media monitoring is no longer merely an additional, nice-to-have component of a hotel’s Revenue Strategy and marketing plan.

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