Posts Tagged ‘CRM’
Hotel Technology Pendulum Swings Back to Best-of-Breed Approach
Until recently, the advantages of a single enterprise solution executing all the functionality of your hotel technology could be justifiably argued.Read More
How Personalized is Your Hotel’s Digital Marketing Strategy?
Amazon’s personalization efforts aren’t exactly new — but they’re certainly noteworthy. For years, its product curation and recommendation algorithm has made headlines. Amazon knows if you’re a country music lover with a dog, or a runner with an obsession for organic snacks. And, in turn, it delivers to you a plethora of personalized recommendations that often inspire unplanned purchase decisions.Read More
Tech teams falling short on enabling personalization, hotel loyalty
Any effective hotel loyalty strategy today starts with personalization, and often requires a broad directional shift to place the customer at the center of every transaction. When looking to improve guest interactions, hotel operators often approach it from two different directions: service (front end) and data systems (back end).Read More