Posts Tagged ‘CRM’

Hoteliers Demand Cloud, Open APIs from Tech Partners

by Jason Q. Freed, Managing Editor |

Hotel technology insiders have been discussing a giant migration to the cloud for nearly a decade now.

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How Personalized is Your Hotel’s Digital Marketing Strategy?

by Joanna DeChellis, Contributing Editor |

Amazon’s personalization efforts aren’t exactly new — but they’re certainly noteworthy. For years, its product curation and recommendation algorithm has made headlines. Amazon knows if you’re a country music lover with a dog, or a runner with an obsession for organic snacks. And, in turn, it delivers to you a plethora of personalized recommendations that often inspire unplanned purchase decisions.

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Tech teams falling short on enabling personalization, hotel loyalty

by Jason Q. Freed, Managing Editor |

Any effective hotel loyalty strategy today starts with personalization, and often requires a broad directional shift to place the customer at the center of every transaction. When looking to improve guest interactions, hotel operators often approach it from two different directions: service (front end) and data systems (back end).

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How Expedia and Wyndham are Fighting for Loyalty

by Jason Q. Freed, Managing Editor |

While it was all in good fun, a recent webinar presented by EyeforTravel on the current state of hotel loyalty pitted hotel brand programs vs. OTA programs and brought out some subtle jabs by each side.

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Carlson Exec on the Importance of Investing in Tech

by Sarah McCay Tams, Contributing Editor, EMEA |

Remy Merckx joined Carlson Rezidor in July 2013 as Senior Director of e-Business Development. Since then, he has enjoyed a stellar career, becoming Vice President of Marketing EMEA in February 2016.

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