Posts Tagged ‘channel management’

Why ‘direct is better’ should be your hotel distribution strategy

by Ed Watkins, Contributing Editor |

Hotel marketers — especially those at independent properties but also branded hotels — need to adopt a “direct-is-better” distribution strategy, says Max Starkov, president and CEO of HeBS Digital, a New York-based digital technology, marketing and direct online-channel consulting firm.

Read More

How to Hire the Right Director of Revenue Strategy

by Ed Watkins, Contributing Editor |

The position of Director of Revenue Strategy is like no other in the hospitality industry. The range of expertise, talents and experience required to successfully guide a hotel to maximum revenue generation and profitability cuts across the spectrum of hotel disciplines and departments.

Read More

Unlocking the Puzzle of Channel Analysis

by Ed Watkins, Contributing Editor |

For even the most seasoned and successful revenue strategists, analyzing and managing the myriad distribution channel choices can be a maddening task.

Read More

Leverage OTAs to Drive More Profitable Bookings

by Joanna DeChellis, Contributing Editor |

Though OTAs get a bad rap for their commissions—which can reach upward of 30% for some properties in some markets—they also can be key partners in distribution.

Read More