Posts Tagged ‘Casino loyalty programs’

Should Casinos Bet on OTA Demand?

by Jason Q. Freed, Managing Editor |

Traditional hoteliers have been debating the costs versus the benefits of third-party hotel room distribution for nearly two decades now. Since 2001, hoteliers have relied on online travel agencies like Expedia, Booking.com and Travelocity to reach more potential travelers than they can on their own. And they’re often outspoken about the cost of using such channels.

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Casinos: Move to a Dynamic Direct Mail Strategy

by Joe Hetsko, Solutions Engineer, Global Casino Accounts |

Over the past few months, I have visited dozens of casinos across the country. I always sign up for a loyalty card (it’s that casino marketer in me), and then I wait to see what offers I’m sent.

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