Posts Tagged ‘boost bookings’

Hotels Must Find Their Own Path to Personalization

by Patrick Bosworth, co-founder and CEO |

Hoteliers everywhere are feeling the pressure to personalize guests’ experiences, but how are they supposed to do it? Special attention paid to service will always be important to personalization. But guests’ expectations for what they consider a custom-built hotel stay are climbing, and new technology is raising the bar.

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How to Optimize Your Hotel’s Presence on Google

by Sarah McCay Tams, Contributing Editor, EMEA |

Terri Scriven is the Head of Hospitality for Google UK, which means working with hotels and accommodation providers in Europe and beyond to help them to optimise their digital distribution and online marketing strategies.

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Mexico Hotels Use New Insights to Capture Demand

by Pamela Espinoza, Contributing Editor, Latin America |

The Mexico Tourism Board announced that a record 35 million international travelers visited the country in 2016, which places Mexico at the No. 9 position of the most visited countries in the world. The impressive 9% increase from the previous year tells an important story to revenue directors as market diversification has been key.

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Let’s be Honest about Points Programs and Personalization

by Marco Benvenuti, Co-Founder, Chief Analytics & Product Officer |

The other night I checked into a hotel that I’ve stayed in at least a hundred times. At the front desk I handed over my driver’s license and credit card and — without being offered any upgrade options — I was assigned an average room and headed toward the elevators.

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