Posts Tagged ‘big data’

Marketing Data, Technology Enable Hotels To Compete Alongside OTAs

by Sarah McCay Tams, Contributing Editor, EMEA |

The digital revolution has given independent hotels a place on the world stage, but it is often hard to find them beneath the dominant marketing presence of the online travel agents. For many individual hotels and small chains, driving web traffic and direct bookings is a vital part of their marketing mix.

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Hotel CEOs are Quiet on Progress in Direct Bookings

by Ed Watkins, Contributing Editor |

Although it’s been the biggest story in hotel distribution in the past two years, many hotel companies CEOs are reluctant to publicly discuss progress they’re making — or not making — in persuading consumers to book rooms directly rather than through third-party platforms, such as online travel agencies.

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Shanghai, Jakarta lead APAC hotel construction

by Vera Lye, Contributing Editor, APAC |

Seven trending hotel news stories from the APAC region that will have an impact on your hotel Revenue Strategy.

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Exploiting Big Data Is Key to Revenue Success

by Ed Watkins, Contributing Editor |

Seven trending hotel news stories that will have an impact on your hotel Revenue Strategy.

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Revenue Management is the Centerpiece of Hotel Operations

by Jason Q. Freed, Managing Editor |

You need a sales team to get guests in the door and an operations team to take care of them, but more often hoteliers are pointing to a different department as the crux of hotel operations.

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A New Hero: Hotel Technology Can Save the Industry

by Jason Q. Freed, Managing Editor |

From the outside looking in, it appears hotels and the collective hospitality industry are doing just fine. We’re setting record occupancy numbers, learning more about our guests, and watching new hotels pop up left and right.

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