Posts Tagged ‘AH&LA’

Regardless of OTA Monopoly Argument, Hotels Should Refine Pricing Strategies

by Patrick Bosworth, co-founder and CEO |

The American Hotel & Lodging Association’s new lobbying and PR campaign against the online travel agencies is another front in the group’s ongoing advocacy, but it likely won’t shift hotel distribution dramatically on its own. Properties should not wait for OTA commissions to improve; they should continue to control what’s in their power, namely pricing rooms for maximum profit.

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