Improve your forecasts with better data, and the latest revenue strategy news

by Jason Q. Freed, Managing Editor |
In a recent story at Lodging magazine, Patrick Bosworth wrote a great piece highlighting how a variety of new data sources are changing the way hotels forecast demand. “True unconstrained demand—not just those buying but everyone potentially shopping—is more measurable and predictable today with the wealth of new consumer-centric data available,” he says. Read More

Customer acquisition costs take center stage at ROC

by Jason Q. Freed, Managing Editor |

As hoteliers find their operating margins squeezed tighter each year, they’re constantly looking for ways to stop the bleeding. Recently, their attention has turned to acquisition costs, or the total amount spent to attract a guest, from advertising to booking.

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Understanding the relationship between GM and RM

by Ed Watkins, Contributing Editor |

If the general manager is the captain of the hotel ship, the director of revenue needs to be a strong first mate. The GM and the director of revenue need to forge a close working relationship based on mutual respect, trust and communications. Of course, it isn’t always that easy to create a perfect partnership.

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HITEC, like hotel technology, has come a long way

by Ed Watkins, Contributing Editor |

I won’t be at this week’s HITEC conference in Austin, and in many ways I’ll miss it. Austin is a great city for a convention and I have fond memories of the last time HITEC was held in the Texas capital. How can you go wrong with a city filled with music, barbecue and, at least for one week, hotel technology?

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Instagram opens the door to hotel bookings and the latest revenue strategy news

by Eric Stoessel, VP of Marketing |

Instagram announced an addition to its app that allows users to Shop Now or, potentially in the case of hotels, to book rooms. This direct-response feature is similar to one offered by parent site Facebook, which helps to close the gap between dreaming about a hotel stay and taking action to book a room. According to the Skift story, no travel brands are yet taking advantage of the new product.

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