Amazon gets in the game, and the latest in revenue strategy news

by Eric Stoessel, VP of Marketing |
It seems the jury is still out on exactly what Amazon is doing and its overall intentions, but there’s no doubt the retail giant has taken a bigger step into selling hotel rooms. It recently expanded its Amazon Local offerings, according to Tnooz, and launched a new hotel product and brand, Amazon Destinations, according to Skift. Read More

Revenue Management Glossary: From ADR to yield, and everything in between

by Eric Stoessel, VP of Marketing |

We often talk about a more comprehensive revenue strategy, but before you can get there, you need to understand effective revenue management, which encompasses segmenting, forecasting and pricing. Here is a glossary of terms to get you started, and if you’re looking for even more, register and download this white paper, “A Beginner’s Guide to Revenue Management.”

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Good revenue strategy goes beyond competitive pricing

by Michael McCartan, Managing Director, EMEA |
During a panel discussion at a recent conference, I heard the corporate revenue manager for a hotel company lament that even with a revenue management system, the biggest challenge for any hotel is dealing with a foolish revenue manager in the comp set. We’ve all heard similar refrains from hoteliers about only being as good as their dumbest competitor on the street corner. Read More

Give Consumers a Reason to Book Direct and They Will, and the Latest Revenue Strategy News

by Eric Stoessel, VP of Marketing |
Consumers shop somewhere between 13 and 22 websites before booking a hotel room. Further evidence that today’s consumers love choice, right? Patrick Bosworth comes to a different conclusion in a two-part series he wrote for Tnooz last week. Read More