Amid parity changes, hoteliers amplify direct-booking strategies

by Jason Q. Freed, Managing Editor |

With the future of rate parity in question, hoteliers are getting the hint: It’s time to step up your marketing campaigns and pricing strategies to regain control of your customers.

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Don’t leave innovation to the intermediaries

by Patrick Bosworth, co-founder and CEO |

Someone’s going to disrupt your business and it better be you. Featured speaker and trendspotter Michael Tchong made that point at the Hotel Data Conference last week and he’s absolutely right. The hotel industry has to adapt and innovate. They can’t continue to let third-party distribution channels lead the way and be the ones giving consumers what they want.

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Revenue managers need to share data for overall hotel performance

by Ed Watkins, Contributing Editor |

Every hotel revenue manager sits on a mountain of critical data and intelligence. That data set includes a definitive snapshot of future business booked, stay patterns, channels used to capture business and much more. There’s even more information available to RMs not evident in data sets—everything from the general health of the market and the latest developments in the distribution landscape to the competitive climate.

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Proposed Expedia-Orbitz merger brings OTA issues mainstream

by Jason Q. Freed, Managing Editor |
Just as it appeared the U.S Department of Justice would rubberstamp Expedia’s $1.3-billion purchase of Orbitz, a number of key groups have come out in opposition and it looks like the Justice Department will examine the ramifications more closely. Read More