The hotel industry is a street corner business and there’s more competition than ever. It’s not just from the hotels next door and on the other side of the road anymore. Now there are online travel agencies like Priceline and Expedia and newer and even mobile booking sites selling rooms on your street corner and in your hotel.
Look, I know we’ve got to do the marketing and promotion work that everyone else does. No matter how good any product is you’ve got to sell it. I understand that, but I also know I never believed that stuff when I was on the other side of the desk and software vendors were trying to sell me something. Of course their marketing materials, case studies and pitches were going to include the most favorable numbers to make their products look like the greatest inventions in the world. Isn’t there some expressions about lies, damned lies and statistics?
I heard an eye-opening statistic at the CIO Summit recently. A speaker said only one of the top 15 mobile travel apps was from a hotel company and the rest were from OTAs. That is not surprising in any way, but it should be alarming to hotel companies and the CIOs in attendance.
It is debatable what the hardest thing to get right for an enterprise application is, but localization is definitely up there. It not only means translating your app into different languages, but more importantly it also means correct date handling for users from different time zones and proper currency conversion and formatting for a multi-currency multi-locale environment. Fortunately, at Duetto we built in localization as part of our core very early, we didn’t have to experience the pain of retrofitting the localization after the app was already established. If I were to take a guess, it was well below 1,000 (or 1 000 if you are French) lines of code that we started building pieces for our localization infrastructure.
Experimenting With Price Elasticity and the Fallacy of the $0 Bid Price
by Marco Benvenuti, Co-Founder, Chief Analytics & Product Officer | Other revenue management systems tout features showing customers how much more revenue a hotel made using their system over what it would have made without. We just wrapped up board meetings in New York and were asked why we weren’t offering something similar. My answer was simple. I don’t know how we, or anyone, for that matter, could accurately provide that number. I’ve heard many experts claim to calculate price elasticity through the years, but I’ve always wondered how.
Scaling Duetto: Part I, the Data Tier
by Craig Weissman, CTO and Co-Founder | At Duetto, we’re transitioning from a startup phase to a more established company — both in terms of technology scale as well as our business processes. In this post, we’ll start by focusing on scaling the technology itself. “Scaling” in this sense means many things: handling more data, more users, bigger backups, more features and larger product surface area — to name just a few. Fortunately, the development team at Duetto has considerable experience in all of these areas, having helped build and grow other large cloud technology companies.