The Era of the Director of Revenue Strategy is Here
No longer do the titles Revenue Manager or the even-more arcane Yield Manager fit the important roles these professionals play in the success of an individual property, management company or ownership group. If they’re not doing it now, all hotels should create a Director of Revenue Strategy position.Read More
Use Data to Create Unique Experiences and Garner Loyalty
Should Hotels Consider New Platforms from TripAdvisor and Google?
For hoteliers who have enjoyed the lower-cost option of metasearch sites and their ability to drive traffic direct to your website, the landscape is getting quite puzzling. If you’re not monitoring closely, your marketing budget could take an unexpected hit in 2016.Read More