Predictive Analytics: An Essential Weapon in Battle Against OTAs

by Jason Q. Freed, Managing Editor |

It is largely assumed across the industry that recent brand consolidation—starting with Marriott-Starwood and followed closely by Accor-Fairmont—is partially a response to the new OTA duopoly and its rejuvenated pricing power.

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The Era of the Director of Revenue Strategy is Here

by Ed Watkins, Contributing Editor |

No longer do the titles Revenue Manager or the even-more arcane Yield Manager fit the important roles these professionals play in the success of an individual property, management company or ownership group. If they’re not doing it now, all hotels should create a Director of Revenue Strategy position.

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Use Data to Create Unique Experiences and Garner Loyalty

by Jason Q. Freed, Managing Editor |

Here’s a look back at last week’s top headlines and how they will impact your hotel revenue strategy.

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Should Hotels Consider New Platforms from TripAdvisor and Google?

by Jason Q. Freed, Managing Editor |

For hoteliers who have enjoyed the lower-cost option of metasearch sites and their ability to drive traffic direct to your website, the landscape is getting quite puzzling. If you’re not monitoring closely, your marketing budget could take an unexpected hit in 2016.

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Independent Hotels: Price to the Demand at Hand

by Joanna DeChellis, Contributing Editor |

Independent hotels make up one-third of the total U.S. room supply. But they rarely have the same brand power, resources, budgets or loyalty programs that go along with national or international hotel chains.

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