Give Consumers a Reason to Book Direct and They Will, and the Latest Revenue Strategy News

by Eric Stoessel, VP of Marketing |
Consumers shop somewhere between 13 and 22 websites before booking a hotel room. Further evidence that today’s consumers love choice, right? Patrick Bosworth comes to a different conclusion in a two-part series he wrote for Tnooz last week. Read More

Hotels Lose Leverage as OTAs Consolidate, and the Latest in Revenue Strategy News

by Eric Stoessel, VP of Marketing |
In the past weeks, we’ve featured stories on Expedia expanding with acquisitions of Orbitz and Travelocity and Priceline buying Rocketmiles and raising more money for potential acquisitions. The Big 2 are getting bigger and so are the challenges for hoteliers, who lose even more of what little leverage they had. Read More

Expedia Gets Bigger and the Latest in Revenue Strategy News

by Eric Stoessel, VP of Marketing |

A month ago, I wrote about the evolving distribution landscape and how things really are changing by the day. It has to be almost impossible for hoteliers to keep up with all the news affecting revenue strategy, but to be successful, they have to be on top of everything.

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8 Steps to Improving Demand Forecasts

by Eric Stoessel, VP of Marketing |
Because hotel rooms are perishable goods with a shelf life of one day, it’s important for hoteliers to maximize their value. The clearer the picture you have of upcoming demand, the better you can prepare accordingly in many phases of operation, from staffing to marketing to pricing.
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