Tips to profitable pricing

by Joanna DeChellis, Contributing Editor |

Are you leaving money on the table by not pricing your hotel rooms to maximize revenues? If you’re using a fixed-tier strategy based on Best Available Rate or other length-of-stay restrictions, the answer is ‘yes.’

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Yielding room types and the power of open pricing

by Marco Benvenuti, Co-Founder, Chief Analytics & Product Officer |

I still get plenty of questions about exactly what open pricing is and how it works. And more pointedly, how the hell is it even possible. Earlier this month I spent hours in panels and at parties at HITEC and ROC answering those questions.

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Improve your forecasts with better data, and the latest revenue strategy news

by Jason Q. Freed, Managing Editor |
In a recent story at Lodging magazine, Patrick Bosworth wrote a great piece highlighting how a variety of new data sources are changing the way hotels forecast demand. “True unconstrained demand—not just those buying but everyone potentially shopping—is more measurable and predictable today with the wealth of new consumer-centric data available,” he says. Read More

Customer acquisition costs take center stage at ROC

by Jason Q. Freed, Managing Editor |

As hoteliers find their operating margins squeezed tighter each year, they’re constantly looking for ways to stop the bleeding. Recently, their attention has turned to acquisition costs, or the total amount spent to attract a guest, from advertising to booking.

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Understanding the relationship between GM and RM

by Ed Watkins, Contributing Editor |

If the general manager is the captain of the hotel ship, the director of revenue needs to be a strong first mate. The GM and the director of revenue need to forge a close working relationship based on mutual respect, trust and communications. Of course, it isn’t always that easy to create a perfect partnership.

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