Dynamic wholesale rates: The new frontier in hotel distribution?

by Jason Q. Freed, Managing Editor |

A smart but basic distribution strategy for hotels that want to maximize profitability goes like this: Start as far out in the booking window as possible by building your base of guests, most likely through negotiated group and wholesale business. Then yield your transient rates as the date approaches, ideally increasing price as you get closer to the date, so you can sell your last remaining rooms at a premium.

Read More

Why currency fluctuations provide Revenue Strategy opportunity to savvy hoteliers

by Sarah McCay, Contributing Editor, EMEA |

Currency fluctuations are the norm. Exchange rates have always peaked and troughed. So why do hoteliers hold their breath each time a major currency, such as the pound sterling, takes a nosedive?

Read More